Education
University of Central Florida - Orlando, FL
B.S.B.A. Marketing, Professional Selling Track
Universidad Nebrija - Madrid, ES
Study Abroad Exchange Program in International Business
Relevant Courses
Develops data-driven marketing decision making skills through the use of analytics, marketing metrics, experimental design, and basic modeling tools.
Data visualization
Data-driven decisions
Marketing metrics
Experimental design
Basic modeling
Marketing Analysis
Analyzes the behavior of consumers from a psychological perspective, focusing on consumer decision-making and applying insights to marketing strategies.
Consumer psychology
Decision-making behavior
Purchase processes
Marketing mix
Behavioral analysis
Consumer Behavior
Builds knowledge and skills to excel in sales through professional communication, ethical decision-making, and real-world application of the sales process
Role-play exercises
Sales process application
Ethical decision-making
Customer relationship management
Sales strategy skills
Professional Selling
Covers global marketing strategies, international positioning, advertising and promotion, and provides a practical guide for creating and managing an international marketing plan.
Global marketing strategies
International market segmentation
Competitive positioning
International advertising and promotion
International marketing planning
International Marketing
Focuses on developing strategies for internationalization, including import and export operations, international marketing, and global trade decision-making.
Internationalization strategies
Import/export operations
International marketing
Customs and payments
Trade negotiations
Internationalization
Examines how companies operate internationally by analyzing cultural, political, legal, economic, and governmental factors that shape global business decisions and risk.
International business fundamentals
Cultural business environments
Political and legal risk
Economic environments
Government and international institutions